George is Associate Dean of the Jyoti Dalal School of Liberal Arts (JDSoLA) and Associate Professor, NMIMS deemed University, Mumbai. He has held full-time positions for more than two and a half decades in the academic and not-for-profit sectors across teaching, research and management roles. He has also managed programmes in the field of arts and culture. He was a Research Fellow at Forum Transregionale Studien, Berlin, Programme Director for Asia Society India and Programme Executive with India Foundation for the Arts (IFA), Bengaluru. He is visiting faculty in architecture, design, management and technology institutes in India.