Ambi is an independent brand strategist and founder of Brand-Building.com, a brand advisory. An ad industry veteran, Ambi is also the author of nine books on brands, advertising, consumer behaviour and leadership. He has been a featured speaker at corporate events, industry seminars and literary festivals around the country. His best-selling book ‘Nawabs, Nudes, Noodles – India Through 50 Years of Advertising’ was a finalist in the Crossword Popular Book Awards 2018. His latest book ‘SPONGE – Leadership Lessons’ looks at a process of continuous learning from customers and colleagues.