The best advertisers and marketers, we have always been told, are those that can “tell a story” to induce customers to buy a product. A story that will touch a chord, speak to an aspiration or capture the imagination in some way. The storyboards to spark product recognition are many – nostalgia, happiness, children, ambition, sometimes just a memorably catchy jingle. Exceptional marketing campaigns and successes can often chart the economic and social graph of a nation. What skills, qualities and craftsmanship are required to keep connecting with vast diversity of Indian consumers?

Panelists : Ambi Parmeswaram, Harish Bhat, R. Gopalakrishnan

Chair : Deepali Naair

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  Ambi Parameswaran

  India

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  Harish Bhat

  India

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  R. Gopalakrishnan

  India

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  Deepali Naair

  India