The best advertisers and marketers, we have always been told, are those that can “tell a story” to induce customers to buy a product. A story that will touch a chord, speak to an aspiration or capture the imagination in some way. The storyboards to spark product recognition are many – nostalgia, happiness, children, ambition, sometimes just a memorably catchy jingle. Exceptional marketing campaigns and successes can often chart the economic and social graph of a nation. What skills, qualities and craftsmanship are required to keep connecting with vast diversity of Indian consumers?
Panelists : Ambi Parmeswaram, Harish Bhat, R. Gopalakrishnan
Chair : Deepali Naair