The Eleventh Edition of Tata Literature Live! The Mumbai Litfest
Monday, November 16th to Sunday, November 22nd 2020

Virtual Festival
Real Books

Live on YouTube, Facebook,
Twitter & Instagram

The Art Of Storytelling

Panel Discussions
  • Friday, 15th Nov
  • 6:00 pm - 7:00 pm
  • Godrej Theatre - NCPA

The best advertisers and marketers, we have always been told, are those that can “tell a story” to induce customers to buy a product. A story that will touch a chord, speak to an aspiration or capture the imagination in some way. The storyboards to spark product recognition are many – nostalgia, happiness, children, ambition, sometimes just a memorably catchy jingle. Exceptional marketing campaigns and successes can often chart the economic and social graph of a nation. What skills, qualities and craftsmanship are required to keep connecting with vast diversity of Indian consumers?

Panelists : Ambi Parmeswaram, Harish Bhat, R. Gopalakrishnan

Chair : Deepali Naair

  • Ambi Parameswaran

  • Harish Bhat

  • R. Gopalakrishnan

  • Deepali Naair